For Business Brokers & M&A Advisors
honestdeed.com
Earn your commission. Close more deals. Stop losing commissions to bank denials.
HonestDeed is the free platform that makes seller-financed business sales safe, compliant, and profitable for you.The Problem You Face
You find the buyer. You negotiate the deal. Then the SBA loan gets denied and months of work evaporate. Nearly half of all SBA applications fail. Your commission disappears — and your seller loses confidence in the process.
Meanwhile, 70-85% of business sales already involve some form of seller financing. But most are structured on handshakes — no compliance, no buyer vetting, no payment infrastructure. That creates risk for your client and liability exposure for you.
The Opportunity for You
Do the math on how seller financing changes your business. Traditional deal: $500K sale, 10% commission = $50K. But 45% of SBA loans get denied, so nearly half your pipeline dies — and that commission disappears.
With seller financing: Same $500K sale, same 10% commission = $50K — paid from the down payment cash at closing. The difference? The deal actually closes instead of dying. Plus you can close 2-3 more deals per year because there's no 60-90 day SBA wait. A broker who closes 8 out of 10 seller-financed deals beats one who closes 5 out of 10 SBA deals every time. HonestDeed provides the platform so your seller and buyer transact directly with institutional-grade safety: buyer vetting, legally reviewed documents, automated payments, and financing transparency.
Six Reasons to Add Seller Financing to Your Practice
More Deals That Actually Close
45% of SBA loans get denied, killing the deal and your commission. A broker working 10 deals with 25% fallout loses 2-3 deals = $60K-$150K/year in lost commissions. Seller financing eliminates this.
Save Dying Deals
When SBA denies the buyer, seller financing keeps the transaction alive. No relisting, no starting over — your commission is protected.
Faster Closings
No 60-90 day SBA underwriting. No appraisal contingencies. Seller-financed deals close in days, not months — more deals per year, more commissions per year.
Win More Listings
"I can sell your business even without a bank loan" differentiates you from every other broker in the market.
Higher Total Value for Sellers
Seller financing typically returns 40-80% more total than a lump-sum sale. Happy clients = referrals that grow your pipeline.
Expand the Buyer Pool
Reach self-employed buyers, 1099 earners, career changers, and immigrants who can't get bank loans but can make payments.
How to Introduce Seller Financing to Your Client
The Three-Step Conversation
Handling Your Seller's Objections
"I don't want to be a bank."
You're not. HonestDeed provides the infrastructure — vetting, payments, monitoring, compliance, and financing transparency. Your client collects income; the platform handles everything else.
"I need my money now."
They receive the down payment (typically 20-30%) at closing, plus monthly income starts immediately. If they need more liquidity later, performing notes can be sold on HonestDeed's marketplace.
"What if the buyer runs the business into the ground?"
Operational covenants protect note value. HonestDeed monitors the buyer's financial health quarterly. If trouble signs appear, early intervention begins before default.
"Is this even legal?"
Yes — and IRS-recognized. HonestDeed generates legally reviewed promissory notes, UCC filings, and IRS-compliant installment sale documentation. Dodd-Frank and TILA compliance is built in.
✅ HonestDeed Certified Partner Program — What You Get
Become a Certified Partner — Zero Cost, More Closings
Run the numbers for your next listing. Share the PDF report with your seller. Close the deal.