We’re changing the home financing industry

The current process of buying a home or selling your property lacks a human connection. Today’s process involves several intermediaries within a single transaction. This ends up prolonging the process, results in expensive fees, and is complicated.

HonestDeed is redefining how people finance their homes. Our mission is to simplify the complex home financing process, facilitate collaboration and a partnership between home buyers and sellers.

We created a platform that transforms the current process by directly connecting the seller and the buyer to eliminate the intermediaries.

We empower people to build wealth

HonestDeed believes everyone should have the opportunity to build wealth for their future and future generations. We want to help people build equity by offering options outside of today’s traditional home financing framework. The current process makes it harder for families to invest in a home.

“Home ownership rates have declined 2.1% from 2009 to 2019” (Movity). Yet, “79% of Americans want to own a home” (Movity). We’re here to help them achieve that dream.

We also provide sellers with an option to increase their wealth through sellers financing and the benefits of maximizing the sale value plus the additional income they will receive from the interest rate.

Our services go beyond being transactional. We are committed to you and your family’s future. We offer person-to-person help and safety checks throughout your agreement’s terms.

We Believe In The Long-Term, Societal Benefits Homeownership Provides

At HonestDeed, we believe homeownership bolsters societal benefits and creates stronger communities.

Putting young families into homes

We make it easier for young families to purchase a home by providing flexible terms, safety nets for those unforeseeable life events and live support when you need it.

Stability in communities

Home owners tend to remain in their homes longer, they are more invested in their community and provide a degree of stability.

Building stronger communities

Research has shown that homeownership improves children’s education, increases civic and volunteer involvement, enhances health care outcomes, and lowers crime rate.

Meet Our Dedicated Team


Founder & Chief Executive Officer

Raphael is an entrepreneur with more than 15 years experience in building, leading, and inspiring high performing teams. Raphael has a MBA from the University of Michigan Ross School of Business. He previously worked as the Chief Technology Officer at BCV Social, a technology- enabled social media management and strategy company with expertise in the hospitality industry. He is passionate about providing consumers with a new and modern way to finance the purchase or sale of their home.


Co-Founder & Chief Revenue Officer

Keith is a Co-Founder and Chief Revenue Officer at HonestDeed, where he is responsible for all revenue generation processes and driving integration and alignment between marketing, sales, customer support, pricing and revenue management. Keith’s career spans 27 years where he’s held executive positions at Accenture and Jones Lang LaSalle. Keith’s true passions are his family and all the adventures/misadventures they enjoy together. His happy space is manning a grill for friends and family somewhere close to a body of water.


Co-Founder & Chief Financial Officer

Luis is Co-Founder & Chief Financial Officer at HonestDeed, where he manages all the company’s financial functions, including corporate finance, treasury and accounting. His career spans more than 15 years of varied experiences in corporate finance, consulting and auditing. Luis holds a MBA from the University of Michigan Ross Business School and a BBA from the IBMEC (Instituto Brasileiro de Mercado de Capitais – Brazil). In his spare time, Luis enjoys playing tennis, traveling and spending time with his family.


Senior Engineer

Diego is a Senior Engineer at HonestDeed, focusing his efforts on developing the frontend and backend code of the system and researching new technologies and solutions. He has a Bachelor’s degree in Philosophy from the National Autonomous University of Mexico (UNAM) and has been a software developer since 2015. He is also a composer and performing musician. He  enjoys open source development, creative coding and spending time in nature.


Co-Founder & Chief Marketing Officer

Natalie leads all Marketing efforts at HonestDeed. She’s responsible for brand strategy, the creation and development of marketing campaigns, growth and performance tracking. Her previous experience is in consumer goods and financial services, working for brands such as Pepsi and E*TRADE. She is passionate about building marketing campaigns that are consumer first and provide value to the consumer. In her spare time, she enjoys cooking, yoga and hanging out at the beach.

Our Advisers


Co-Founder & Technical Adviser

Cameron Barre is the former Co-VP of Engineering at HonestDeed, developing and overseeing the development of the HonestDeed app and other systems that help the company achieve its mission. He received a Bachelor’s of Science in Information Technology from Southeastern Louisiana University and has been in the field of software development since 2013. In his spare time he attempts to make music, enjoys walks in the park, time with his partner, and cultivating a peaceful mind.


Co-Founder & Technical Adviser

Brandon is the former Co-VP of Engineering and Co-Founder at HonestDeed, developing and overseeing the development of the HonestDeed app and other systems that help the company achieve its mission. He received a Bachelor’s of Science in Computer Science from Southeastern Louisiana University, and has been in the field of software development since 2015. In his spare time, he enjoys open source development, hiking, and exploring the outdoors.